Chroma
Who we are

Chroma’s Parent companies, Filinvest and Archipelago International, boast generations of knowledge and experience in running hotels



A joint partnership between two regional hospitality industry leaders – Filinvest and Archipelago International – Chroma is founded upon years of collective business expertise. We are the proud owner and operator of four hotel brands – Canvas Hotels & Resorts, Crimson Hotels & Resorts, Quest Hotels and Azure Beach Club.

While each has its own distinct personality, together they demonstrate our mission to create daring, unique hospitality brands that bring color and vitality to the industry. Headquartered in Manila, and with offices in strategic regional hubs, Chroma aims to take our brands to the global stage.

REINTERPRETING MODERN
TRAVEL IN CREATIVE, ENRICHING WAYS.
What we do

Chroma aims to bring brilliant brands to life, enhancing the travel experience for employees and guests, and creating lucrative hotels for ourselves and our partners.


Chroma has a proven track record in running successful hotels, and we offer a full range of management services to partner hotel owners. We can take over existing hotels or help partners build a property from scratch. We can provide everything from market and financial analysis to sales, marketing and ongoing hotel operations. See our Business Development pages for more.

AVANT-GARDE AND EXPRESSIVE,
CHROMA SEEKS TO REDEFINE HOSPITALITY
BY CRAFTING TRULY INSPIRED HOTEL OFFERINGS.
Our Philosophy

Chroma is committed to inspired, passionate management, to building unique, vibrant hotel brands and forging lasting relationships with like-minded partners.


Chroma has bold dreams and strong beliefs. We have a modern, forward-thinking approach, but always return to our Filipino values. We are proud of our roots, yet we have global aspirations. We believe in empowering people – our partners, our employees and our customers.

Collaboration is also important to us. We value creativity and free expression, with all parties working in a common, strategic direction to achieve our shared goals.
Ownership

Singapore-based Archipelago International Pte. Ltd. launched in 1997. Specializing in branded property and hotel management, it is the largest hotel management chain in Southeast Asia, with properties in Indonesia and Malaysia.

Filinvest is the Philippines’ leading real estate company, established in 1955 in the field of consumer finance, diversifying into banking, infrastructure, utilities and hospitality. Filinvest accounts for more than 2,000 hectares of land and 600,000 square meters of living space in the Philippines.

Management Team

James Montenegro

Country Manager

James Montenegro

Jeng Ricalde

Director of Human Resources-Corporate

Jeng Ricalde

Carmela Bocanegra

Vice President, Sales & Marketing

Carmela Bocanegra
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